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Employees Make Good Brand Ambassadors

According the 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from over 30,000 people, regular rank-and-file company employees have more credibility that their executives.

This should be considered a wonderful opportunity though this may seem like a bad news for companies. Companies transforming employees into trusted brand ambassadors can bring their strongest asset and their most vocal internal advocates in contact with their customers.

When a company has passionate employees who love their brand, that company can become very visible. Having employees that love working for their brand isn’t just good for word-of-mouth marketing. It’s also good for their bottom line.

To find out more about how to turn your employees into brand ambassadors, click here.

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