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Online Video vs. Social Media

Which platform is better to use in small business marketing? Is it online video or social media? A lot of business owners these days have active profiles or fan pages on different social media sites. While social media is a powerful tool in reaching your target audience and building rapport with them in the hope of turning them into paying customers, it has gotten more hype than just about anything.

The Manta Small Business Wellness Index showed that more than 60% of business owners say they don’t see an increase in ROI on their social media activities. 60% is a huge number. This is why business owners are seeking a more effective alternatives and that is through videos. Using videos as part of your marketing campaign is very effective because there’s an emotional connection found in this method more than social media. Most importantly, it touches our senses.

Click here to know why online video is more effective to use than social media.

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