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Steps in Helping You Define Your Market

If you have a great business idea but you’re not ready to start yetIf you have a great business idea but you’re not ready to start yet, it’s important to figure out your niche or what your market will be. Consumer and business are the two basic markets you can sell to. The narrower you can define your target market, the better it is for your business. The process of creating a niche is the key to success not only for small businesses but also for bigger ones.

When creating a good niche, there are seven important steps according to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market & Make Customers Seek You Out.

Click here to read about these steps.

photo by: twid

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